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Singles Day

Singles Day

Singles Day is celebrated on November 11. It is a Chinese commercial holiday that helps single people show their pride in being single. It started as a tribute to being single, where solo students at China’s Nanjing University chose November 11 (because 11/11 looks like a group of sticks) to celebrate rather than lament being partnerless. It quickly grew into a fun, unofficial holiday in which single people across China treat themselves to nice dinners and splurge on goods they wouldn’t otherwise buy for themselves. From those humble roots, Singles Day has become the world’s single most lucrative online shopping holiday, with sales reaching $25 billion in 2017, easily surpassing Black Friday and Cyber Monday combined.

The Best Singles Day Deals For 2022

Uniqlo
Uniqlo offers up to 30% discounts on some of their clothing for Women, Men, and Kids. Click the respective links above to look at what is on offer.
TOPMAN
TOPMAN is offering anywhere up to 65% of clothes and jackets.
Foot Locker
Foot Locker is offering Singles Day deals of up to 30% off.
Best Buy
Best Buy will be offering a range of discounts on Electronics.
Steam
Steam offers several gaming discounts, including up to 20% off new releases and 40% off virtual reality games.
Alibaba
It wouldn’t be Singles Day without Alibaba having some great deals available.
Target
Target is rumored to offer up to 25% off at Target Home as well as discounts of up to 50% elsewhere and some deals and Christmas decorations.
Expedia
Expedia is offering flexible flights for under $200

History of Singles Day

On 11/11/1993, a group of lonely yet optimistic students at Nanjing University decided that instead of lamenting their lack of a significant other, they would celebrate being single. The reasoning? 11/11 looks like four, single sticks, strung together, trying to make the most of their time.
The anti-Valentine’s Day celebration of singledom caught on and spread across universities throughout China, generally characterized by fun, harmless events. For example, one student reserved every other seat in a movie theater, prohibiting couples from sitting next to each other during a screening of Beijing Love Story, an aptly named romantic film.

That level of mischief is the most that holiday celebration extends into anti-couples. For the most part, the holiday is a shopping holiday, thanks partly to Alibaba CEO Daniel Zhang, who created the first Singles Day sale in 2009, sparking a trend that surpassed Cyber Monday in single-day transactions.

While the holiday may have gone commercial, the celebrations and theme are still in line with its founding – to celebrate who you are, your friends, and your loved ones, regardless of your relationship status.

Singles Day Timeline

11/11/1993
Singles Day is born
The accepted origin story for Singles Day is that a group of male students at Nanjing University decided that on this day, they would celebrate, rather than lament, being single.

11/11/2009
Singles Day becomes a shopping holiday
Alibaba CEO Jack Ma instituted the first Singles Day sales in 2009, laying the foundation for the highest-grossing shopping day of the year in the world.

11/11/2012
Singles Day surpasses Cyber Monday
Singles Day surpassed Cyber Monday as the biggest online shopping day of the year by more than double.

12/28/2012
Alibaba trademarks Singles Day
It took three years, but in December 2012, Alibaba officially trademarked 双十一 (meaning “Double 11”).

11/11/2017
Singles Day hits record for most transactions
Alibaba’s mobile wallet app Alipay broke the record for most transactions per second with 256,000.

Singles Day Traditions

Singles Day is a shopping holiday, similar to Cyber Monday or Black Friday. While it initially started as a celebration of oneself and love of oneself, it has evolved into a chance for individuals to treat themselves to goods and fun products. Some traditions remain – like taking yourself out for dinner, taking yourself out to the movies, sheepishly ruining dates, and going on “dates” with your other single friends to celebrate independence and self-love. As it grew and Alibaba got more involved, it became a more consumer-oriented holiday. Traditionally, people buy things on Singles Day, part of how it’s become the biggest online shopping day of the year.

Singles Day Faqs

Is there a singles day?
Yes. Singles Day takes place on November 11 every year. While it started as a day to celebrate being romantically unattached, it has become the most significant shopping holiday of the year.

What does Singles Day mean?
Singles Day is the English version of Guanggun Jie, which translates to “single sticks day,” a play on words with how the date 11/11 looks.

Why is Singles Day celebrated?
Singles Day is celebrated because even single people deserve a fun holiday.

Who created Singles Day?
Four single male students created a single day in China at Nanjing University. However, Alibaba CEO Jack Ma turned it into the shopping holiday we all know.

Singles Day Activities

Get out there and mingle, you sassy single.
Singles Day in China started as “Bachelor’s Day,”—and many singles would love to meet that suitable someone. Why not throw a blind date mixer for you and your single friends? Who knows what could happen?!
Splurge on that outrageous something for you
Retailers worldwide are introducing unique, singles-oriented deals in Alibaba’s footsteps. Take advantage of the special promotions—ticket for 1 to Fiji? Yes, please.
Write an appreciation list for yourself and post it on social media.
Take a moment and list at least ten things you appreciate about yourself—you’re paying your bills, you went to yoga class today, and you’re crushing it at work. Share it with your friends and see what awesomeness you inspire. Chances are, if you love on yourself, in short order, others will be too.

5 Mind-blowing Facts About Singles Day

It made $25 Billion in 24 hours.
Singles Day 2017 was the single biggest shopping day in world history, raking in more than $25 billion, a 40% increase over 2016.
140,000 brands listed more than 15 million products
The best-selling products included the wellness and baby categories, such as vitamins, diapers, and formula.
812 million packages were shipped
This colossal number is even more mind-blowing because the first order was delivered within 12.18 minutes of purchase.
1.48 billion online transactions were recorded
Alibaba’s Alipay platform recorded 1.48 billion online transactions during the 24 hours. 90% were on mobile.
Singles Day bested Prime Day in minutes.
Amazon Prime Day 2017 sold roughly $1 Billion in merchandise over 24 hours; Singles Day beat that in 2 minutes.

Why We Love Singles Day

You get to shop for yourself.
Sure, it’s fun getting gifts on your birthday, Christmas and Hanukkah—but how can people know what you want? Today, you get to shop for yourself. I’m not just talking about buying yourself flowers or a nice meal. Today is the day to show yourself some real love and appreciation. Go on, indulge. Get that new leather jacket or fancy wine club membership—you have earned it.
You can see you aren’t alone.
Most newspapers, magazines, TV shows, and movies make it seem like everyone is coupled. (Like, how come nobody ever chooses “it’s complicated” for their relationship status anymore?) But, since 2014, single adults have outnumbered married adults in the United States—and the difference is only growing. Take time today to revel in the knowledge that YOU, a single person, are part of the majority!
You can do what you want when you want to
What do you want to eat tonight? Where would you like to vacation? Is it ok to splurge on those jeans you’ve been eying? When you’re single, you can do what makes you happy. No compromises are necessary.

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